Big Head Skates (BHS) is a company that could benefit from posting a blog. The events that surround BHS require participation, blogging is one way to do that. The content of the blog needs to be searchable to include images:
These images require "Text" and "Alt Text" to be searchable and easily identified. It is this sort of "attention-to-detail" that would be required in maintaining a blog.
Additionally, the actual content should be searchable through meta-data and a good description. These are used for search-engine optimization to ensure that the blog is a continuation of the company. The decision to establish a blog should be sooner rather than later. The social networking potential that a blog provides can be very useful in establishing a customer base. Once established, it then can be used to expand the same base.
The blog should be linked to the company website and have many options to be shared. A major consideration for establishing and running a blog is to captivate and keep reader attention. An idea to achieve this is standardized content used for events and guest bloggers that could be sponsored skaters who are at sponsored events, trips, etc.
The gadgets associated with Google include options for linking, searching the blog, recommending, e-mail distribution, etc. These features would be ideal platforms to link into presumed existing social networking options available the company. The use of
